The color of his skin is just ridiculous

I recently saw a woman buy a fairness cream at the grocery store. I didn’t know what to think, to be honest. My thoughts were all over the place, and it surprised me that people still liked fair skin. On the other hand, I wondered if anyone thought it was possible to change the colour of your skin. But what surprised me the most was how deeply rooted this obsession is. Even though we all know that we can’t change the colour of our skin, we still can’t stop thinking about buying skin-lightening creams.

I remember hearing that if I eat enough beets while I’m pregnant, my baby will have a milk-white skin tone when it’s born. Even before the baby is born, we can’t get enough of pale skin. It’s not surprising that the skin fairness market, which was worth $8.3 billion in 2018, is booming.

The International Look

Is racism against people of colour, on the other hand, mostly an Asian problem? Not at all, in fact. There is a well-known black-and-white bias everywhere, especially in the United States and Europe. We know that not too long ago, people were used as medicines mostly because of the colour of their skin, not because of their skills, education, interests, or anything else.

It was a huge lie about their lives. When the British came to India, it had been clear for more than 200 years that white people were better than brown people.

One might think that by the 21st century, this kind of persecution and unfair treatment would have stopped. Even though it’s not the same, it’s still wrong that we’re still talking about racism and prejudice based on skin colour. Research shows that some of this still happens, especially when people are being hired. A study called “Ethnic discrimination in hiring decisions,” which was published in the Journal of Ethnic and Migration Studies, found that minorities must send in 50% more applications to be considered for a job.

There is a lot of difference between people. But I think it’s more about gender than about society, and it’s only found in Asia. In Asia, it is much harder for a girl with dark skin than for a boy. This is more true for getting along with people than it is for getting a job. Girls learn when they are young that if they have dark skin, no boy will find them attractive. It’s almost like you don’t believe someone even exists. It’s not surprising that as these women age, they like their skin to be lighter instead of darker.

Cosmetics are the new leader of the industry

It would be wrong to say that only industrialised nations oppress people or make them feel like they are less than they are. People thought that “white is right,” so the industry went bankrupt and fairness creams were made.

This, of course, led to more powerful programming that black is not attractive. It’s not surprising that “Fair & Lovely” cream from Hindustan Unilever, which has a market capitalization of USD 450 million, is the most popular fairness product in India. Fair and Lovely for Men is also now on the market. As if making women weaker by making them think this way wasn’t bad enough. Since there are now beauty pageants, the women who win are usually those with lighter skin.